Great Indie games on PS®Vita

• Creative-, Marketing- & Press Director
• Involvement: ♥ ♥ ♥ ♥ ♥
• Release: 2014

Gunslugs & Heroes of Loot are great games by Dutch indie developer Pascal – Orange Pixel – Bestebroer. I had the pleasure of guiding the creative side of the adaptations to PlayStation®Vita as part of Sony’s Strategic Content as well as take on the publisher tasks.

On the publisher side, I developed the “marketing hook” for Gunslugs, based on the original effort by Pascal. He made the great choice to make this game larger than life, by making his message over the top, especially as it is a relatively small game. This game has everything and than some.

I though this was a great message, and for PlayStation®Vita we added a bunch of other features, such as leaderboards, localization and cloudsaving. But there was absolutely one thing that this game needed and the mobile platform didn’t offer, which is actual physical buttons, that make the game so much better. So in the end, that became the message, this game has everything AND buttons!

I made the accompanying trailer to celebrate the launch of Gunslugs on PlayStation®Vita on Februari 19, 2014.

Next to that, I made sure the both game got localized in the relevant languages, created a custom digital manual, added additional UI elements, created blog posts on Playstation.com websites, created press kits, talked to press, setup twitter competitions and created store contents such as Call to Action texts and store icons and images.

Although I can’t claim that the launches were a massive success, I think it did pretty good for a one man effort and best of all, people like the games and enjoy it on their platform of choice.